Every time Apple introduces a new product, we are just amazed. You look at the Intel iMac and think, “what else can they do to make this any better? A little faster? Sure. Bigger hard drive? Easy. And then the new one comes out and WOW! everything’s cleaner, bigger, faster, prettier – better. We have the new 27″ set up in the store to play with. Come check out the new screen, the excellent “Magic Mouse” and read the blog (link to the right) for specs and details. See you soon.
The new Magic Mouse, iMac’s and White MacBook’s are in stock.

Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV
CUPERTINO, California—October 29, 2009—Apple® today introduced new Apple TV® 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes® Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

The redesigned main menu on Apple TV gives you instant access to your favorite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes Extras and iTunes LP, including great new movie titles such as “Star Trek” or classics like “The Wizard of Oz” and albums such as Taylor Swift’s “Fearless (Platinum Edition)” and Jack Johnson’s “En Concert.” iTunes Extras gives movie fans great additional content such as deleted scenes, interviews and interactive galleries. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.

Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. Apple TV’s support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto® Faces, which gives access to photos organized by people identified in iPhoto.

Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in stunning HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their Mac® or PC or all current generation iPods or iPhones.* iPod touch® or iPhone® users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.

Pricing & Availability ?The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from The MacPac, Portland’s Favorite Apple Specialist, the Apple Store®, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US). Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.
Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.

*Movie rentals work on iPod classic®, iPod nano® with video, iPod touch, iPhone, iPhone 3G and iPhone 3GS.

More memory. A faster processor. And still the world’s most energy-efficient desktop computer.
Introducing the new Mac mini. Just connect this tiny 6.5-inch-square Mac to your own display, keyboard, and mouse and you’ve got an instant desktop computer loaded with Mac OS X Snow Leopard and iPhoto, iMovie, and GarageBand. The new Mac mini features a faster processor—up to 2.53GHz—and up to 4GB of memory. That’s twice as much memory as before. It also comes with up to 320GB of storage space1 and high-performance NVIDIA graphics. What doesn’t Mac mini do? It doesn’t waste energy. Mac mini uses less than 14 watts of power when idle, making it the world’s most energy-efficient desktop computer.2 Starting at $599.3

1 1GB = 1 billion bytes; actual formatted capacity less.
2 Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.0 database as of October 2009.
3 Prices are as of October 2009, are subject to change.

Introducing the completely redesigned, better-than-ever MacBook. And still only $999
It now features a durable unibody enclosure that slips easily into your bag or backpack. And its 13-inch LED-backlit glossy widescreen display makes your photos, videos, games, and websites come alive with vivid color. The built-in battery lasts up to 7 hours on a single charge. 1 The new glass Multi-Touch trackpad supports two-finger scroll, right-click, and Multi-Touch gestures that let you interact with your Mac in a whole new way. With a fast 2.26GHz Intel Core 2 Duo processor, 2GB of memory, and advanced NVIDIA graphics, MacBook provides plenty of horsepower for most everything you do on a computer, from browsing the Internet to editing video to playing the latest 3D games. All for just $999. 2

1 Testing conducted by Apple in October 2009 using preproduction 2.26GHz Intel Core 2 Duo–based MacBook units. The wireless productivity test measures battery life by wirelessly browsing various websites and editing text in a word processing document with display brightness set to 50%. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries for more information.
2 Prices are as of October 2009.

Top Features
• White polycarbonate unibody enclosure
• Built-in 7-hour battery 1
• 13.3-inch (diagonal) LED-backlit glossy widescreen display
• Glass Multi-Touch trackpad
• 2.26GHz Intel Core 2 Duo processor
• NVIDIA GeForce 9400M graphics
• 2GB of 1066MHz DDR3 memory
• 250GB 5400-rpm hard drive 2
• 8x double-layer SuperDrive
• Built-in iSight camera
• Built-in AirPort Extreme 802.11n Wi-Fi 3, Bluetooth 2.1 + EDR, and Gigabit Ethernet
• Mini DisplayPort video output
• Only 4.7 pounds 4
• Mac OS X Snow Leopard and iLife ’09

1 Testing conducted by Apple in October 2009 using preproduction 2.26GHz Intel Core 2 Duo–based MacBook units. The wireless productivity test measures battery life by wirelessly browsing various websites and editing text in a word processing document with display brightness set to 50%. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries for more information.
2 1GB = 1 billion bytes; actual formatted capacity less.
3 Wireless Internet access requires a base station or other wireless access point and Internet access; fees may apply. Some ISPs are not currently compatible with AirPort.
4 Weight varies by configuration and manufacturing process.

The New iMac features LED-Backlit Displays, Available Quad-Core Processors & the New Wireless Magic Mouse

Apple® has unveiled an all new iMac® line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199 (US), is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world’s first mouse with Multi-Touch™ technology pioneered by Apple on the iPhone®, iPod touch® and Mac® notebook trackpad.

The new iMac features stunning LED-backlit displays with a 16:9 aspect ratio, ideal for watching high definition movies and TV shows from iTunes®, or editing and watching your own videos or photos using iLife®. The new 21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a beautiful 2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch displays use IPS technology to deliver consistent color across an ultra wide 178 degree viewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse featuring Apple’s revolutionary Multi-Touch technology. Instead of needing mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a user can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. The Magic Mouse can be configured as either a single button or two button mouse, according to the user’s preference. The wireless keyboard and Magic Mouse work seamlessly with the iMac’s built-in Bluetooth capabilities to provide a clean, cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce 9400M integrated graphics or ATI Radeon HD 4670 discrete graphics in the 21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATI Radeon HD 4850 discrete graphics in the 27-inch model. The new iMac line now also features 4GB of 1066 MHz DDR3 memory and capacity up to 16GB across four SO-DIMM slots.

Every iMac features a built-in iSight® video camera, mic and stereo speakers integrated into the thin aluminum and glass design. iMac includes built-in AirPort Extreme® 802.11n Wi-Fi networking, Bluetooth 2.1+EDR, Gigabit Ethernet, a total of four USB 2.0 ports, one FireWire® 800 port and a new built-in SD card slot.

Every new iMac comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife ’09, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife ’09 features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Come in and check out the incredible new iMac at The MacPac.