Apple Launches iPad
The MacPac is anxiously awaiting confirmation of ship dates and availability.
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Magical & Revolutionary Device at an Unbelievable Price
SAN FRANCISCO—January 27, 2010—Apple® today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad’s responsive high-resolution Multi-Touch™ display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499.
“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”
iPad features 12 next-generation Multi-Touch applications. Every app works in both portrait and landscape, automatically animating between views as the user rotates iPad in any direction. The precise Multi-Touch interface makes surfing the web on iPad an entirely new experience, dramatically more interactive and intimate than on a computer. Reading and sending email is fun and easy on iPad’s large screen and almost full-size “soft” keyboard. Import photos from a Mac®, PC or digital camera, see them organized as albums, and enjoy and share them using iPad’s elegant slideshows. Watch movies, TV shows and YouTube, all in HD or flip through pages of an e-book you downloaded from Apple’s new iBookstore while listening to your music collection.
iPad runs almost all of the over 140,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®. The iTunes® Store gives you access to the world’s most popular online music, TV and movie store with a catalog of over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. Apple also announced the new iBooks app for iPad, which includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile device. The iBookstore will feature books from major and independent publishers.
Apple also introduced a new version of iWork® for iPad, the first desktop-class productivity suite designed specifically for Multi-Touch. With Pages®, Keynote® and Numbers® you can create beautifully formatted documents, stunning presentations with animations and transitions, and spreadsheets with charts, functions and formulas. The three apps will be available separately through the App Store for $9.99 each.
iPad syncs with iTunes just like the iPhone and iPod touch, using the standard Apple 30-pin to USB cable, so you can sync all of your contacts, photos, music, movies, TV shows, applications and more from your Mac or PC. All the apps and content you download on iPad from the App Store, iTunes Store and iBookstore will be automatically synced to your iTunes library the next time you connect with your computer.
iPad’s brilliant 9.7-inch, LED-backlit display features IPS technology to deliver crisp, clear images and consistent color with an ultra-wide 178 degree viewing angle. The highly precise, capacitive Multi-Touch display is amazingly accurate and responsive whether scrolling web pages or playing games. The intelligent soft keyboard pioneered on iPhone takes advantage of iPad’s larger display to offer an almost full-size soft keyboard. iPad also connects to the new iPad Keyboard Dock with a full-size traditional keyboard.
iPad is powered by A4, Apple’s next-generation system-on-a-chip. Designed by Apple, the new A4 chip provides exceptional processor and graphics performance along with long battery life of up to 10 hours.* Apple’s advanced chemistry and Adaptive Charging technology deliver up to 1,000 charge cycles without a significant decrease in battery capacity over a typical five year lifespan.**
iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced breakthrough 3G pre-paid data plans for iPad with easy, on-device activation and management.
Continuing Apple’s dedication to designing and creating environmentally responsible products, each iPad enclosure is made of highly recyclable aluminum and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. iPad contains no brominated flame retardants and is completely PVC-free.
Apple today released a new Software Development Kit (SDK) for iPad, so developers can create amazing new applications designed to take advantage of iPad’s capabilities. The SDK includes a simulator that lets developers test and debug their iPad apps on a Mac, and also lets developers create Universal Applications that run on iPad, iPhone and iPod touch.
Pricing & Availability 
iPad will be available in late March worldwide for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. The Wi-Fi + 3G models of iPad will be available in April in the US and selected countries for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. International pricing and worldwide availability will be announced at a later date. iBookstore will be available in the US at launch.
*Apple tested wireless battery life by browsing web pages and receiving email over an AirPort® network, never letting the system go to sleep during the test, and keeping the display at half brightness. This is a typical scenario of use on the go, resulting in a battery performance number that is very relevant to mobile users.
**A properly maintained iPad battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings.

Get a over 50% off an STM backpack (valued at $129) with the purchase of any new MacBook or MacBook Pro. Now only $49. STM’s medium rogue backpack creates mischief for would-be thieves by concealing the laptop compartment, hiding it in an internal wall of the bag – so nobody knows you’re carrying a laptop except you.
Medium rogue features STM’s unique protection system, cushioning the laptop with high density padding and a foam suspension cradle. Its clean design makes the backpack ideal for streetwear as well as the boardroom.
The external pockets are a huge timesaver when you need quick and easy access to your stuff.
STM takes the effort out of organising and protecting your stuff- the rest is up to you.

Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV
CUPERTINO, California—October 29, 2009—Apple® today introduced new Apple TV® 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes® Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

The redesigned main menu on Apple TV gives you instant access to your favorite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes Extras and iTunes LP, including great new movie titles such as “Star Trek” or classics like “The Wizard of Oz” and albums such as Taylor Swift’s “Fearless (Platinum Edition)” and Jack Johnson’s “En Concert.” iTunes Extras gives movie fans great additional content such as deleted scenes, interviews and interactive galleries. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.

Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. Apple TV’s support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto® Faces, which gives access to photos organized by people identified in iPhoto.

Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in stunning HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user’s computer for enjoyment on their Mac® or PC or all current generation iPods or iPhones.* iPod touch® or iPhone® users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.

Pricing & Availability 
The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from The MacPac, Portland’s Favorite Apple Specialist, the Apple Store®, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US). Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.
Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.

*Movie rentals work on iPod classic®, iPod nano® with video, iPod touch, iPhone, iPhone 3G and iPhone 3GS.

More memory. A faster processor. And still the world’s most energy-efficient desktop computer.
Introducing the new Mac mini. Just connect this tiny 6.5-inch-square Mac to your own display, keyboard, and mouse and you’ve got an instant desktop computer loaded with Mac OS X Snow Leopard and iPhoto, iMovie, and GarageBand. The new Mac mini features a faster processor—up to 2.53GHz—and up to 4GB of memory. That’s twice as much memory as before. It also comes with up to 320GB of storage space1 and high-performance NVIDIA graphics. What doesn’t Mac mini do? It doesn’t waste energy. Mac mini uses less than 14 watts of power when idle, making it the world’s most energy-efficient desktop computer.2 Starting at $599.3

1 1GB = 1 billion bytes; actual formatted capacity less.
2 Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.0 database as of October 2009.
3 Prices are as of October 2009, are subject to change.

Introducing the completely redesigned, better-than-ever MacBook. And still only $999
It now features a durable unibody enclosure that slips easily into your bag or backpack. And its 13-inch LED-backlit glossy widescreen display makes your photos, videos, games, and websites come alive with vivid color. The built-in battery lasts up to 7 hours on a single charge. 1 The new glass Multi-Touch trackpad supports two-finger scroll, right-click, and Multi-Touch gestures that let you interact with your Mac in a whole new way. With a fast 2.26GHz Intel Core 2 Duo processor, 2GB of memory, and advanced NVIDIA graphics, MacBook provides plenty of horsepower for most everything you do on a computer, from browsing the Internet to editing video to playing the latest 3D games. All for just $999. 2

1 Testing conducted by Apple in October 2009 using preproduction 2.26GHz Intel Core 2 Duo–based MacBook units. The wireless productivity test measures battery life by wirelessly browsing various websites and editing text in a word processing document with display brightness set to 50%. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries for more information.
2 Prices are as of October 2009.

Top Features
• White polycarbonate unibody enclosure
• Built-in 7-hour battery 1
• 13.3-inch (diagonal) LED-backlit glossy widescreen display
• Glass Multi-Touch trackpad
• 2.26GHz Intel Core 2 Duo processor
• NVIDIA GeForce 9400M graphics
• 2GB of 1066MHz DDR3 memory
• 250GB 5400-rpm hard drive 2
• 8x double-layer SuperDrive
• Built-in iSight camera
• Built-in AirPort Extreme 802.11n Wi-Fi 3, Bluetooth 2.1 + EDR, and Gigabit Ethernet
• Mini DisplayPort video output
• Only 4.7 pounds 4
• Mac OS X Snow Leopard and iLife ’09

1 Testing conducted by Apple in October 2009 using preproduction 2.26GHz Intel Core 2 Duo–based MacBook units. The wireless productivity test measures battery life by wirelessly browsing various websites and editing text in a word processing document with display brightness set to 50%. Battery life and charge cycles vary by use and settings. See www.apple.com/batteries for more information.
2 1GB = 1 billion bytes; actual formatted capacity less.
3 Wireless Internet access requires a base station or other wireless access point and Internet access; fees may apply. Some ISPs are not currently compatible with AirPort.
4 Weight varies by configuration and manufacturing process.

The New iMac features LED-Backlit Displays, Available Quad-Core Processors & the New Wireless Magic Mouse

Apple® has unveiled an all new iMac® line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199 (US), is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world’s first mouse with Multi-Touch™ technology pioneered by Apple on the iPhone®, iPod touch® and Mac® notebook trackpad.

The new iMac features stunning LED-backlit displays with a 16:9 aspect ratio, ideal for watching high definition movies and TV shows from iTunes®, or editing and watching your own videos or photos using iLife®. The new 21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a beautiful 2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch displays use IPS technology to deliver consistent color across an ultra wide 178 degree viewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse featuring Apple’s revolutionary Multi-Touch technology. Instead of needing mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a user can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. The Magic Mouse can be configured as either a single button or two button mouse, according to the user’s preference. The wireless keyboard and Magic Mouse work seamlessly with the iMac’s built-in Bluetooth capabilities to provide a clean, cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce 9400M integrated graphics or ATI Radeon HD 4670 discrete graphics in the 21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATI Radeon HD 4850 discrete graphics in the 27-inch model. The new iMac line now also features 4GB of 1066 MHz DDR3 memory and capacity up to 16GB across four SO-DIMM slots.

Every iMac features a built-in iSight® video camera, mic and stereo speakers integrated into the thin aluminum and glass design. iMac includes built-in AirPort Extreme® 802.11n Wi-Fi networking, Bluetooth 2.1+EDR, Gigabit Ethernet, a total of four USB 2.0 ports, one FireWire® 800 port and a new built-in SD card slot.

Every new iMac comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife ‘09, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife ‘09 features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Come in and check out the incredible new iMac at The MacPac.

OK, so we’ve had a couple days to play with Snow Leopard…

If you have been using a computer for while, you know that for all the speed upgrades in your hardware, it just doesn’t seem to run all that much faster. The reason is simple. Bloatware. System developers just keep adding on feature after feature. Thousands of lines of code just keep piling up. Tens of thousands of files have to be sorted through for anything to work.

Snow Leopard is different. Instead of spending all their resources adding more features, Apple has rewritten OS X and made it smaller, faster and more refined.

The result? Your Mac will be faster, everywhere. You will get back 6 to 10+ gigabytes of hard drive space. Your laptop will run cooler and the battery will last longer! You will be happy. ;-)

It installs properly over your existing Leopard, no need to backup/erase/install/restore. (You must have an Intel based Mac, but if you’re still using a PPC Mac – it’s time to upgrade) If you skipped the Leopard upgrade, you need to purchase the “Boxed Set” to install Snow Leopard, but you also get iLife ‘09, (new, much improved, iMovie, iTunes, iPhoto, iDVD, iWeb and Garageband) iWork ‘09 (Pages, Numbers and Keynote) and Snow Leopard.

So… what all do get for your $30?

Better, faster, easier. Mac OS X Snow Leopard includes hundreds of improvements that will help make your Mac faster, more responsive, and more reliable than ever. Installation is up to 50 percent faster than with Mac OS X Leopard; wake from sleep is as much as two times faster; shutdown is up to 80 percent faster; and initial Time Machine backups to Time Capsule are up to 80 percent faster than in Leopard.

Dock. Now Exposé is integrated in the Dock, giving you a quick and easy way to see all the open windows of an application.

Finder. The Finder has been completely rewritten to take advantage of the new technologies in Snow Leopard. The familiar Finder interface is unchanged, but you’ll discover that the Finder is faster and more responsive. It also includes an enhanced icon view with live file previews, so you can thumb through a multipage document or even watch a QuickTime movie.

New core technologies. New core technologies in Snow Leopard unleash the power of today’s advanced hardware and prepare Mac OS X for future innovation.

QuickTime X. The next-generation media technology, QuickTime X powers the audio and video experience in Snow Leopard. It debuts a completely new QuickTime Player application with a clean, uncluttered interface as well as an easy way to record, trim, and share your media.

Out-of-the-box support for Microsoft Exchange. Snow Leopard includes out-of-the-box support for Microsoft Exchange Server 2007 in Mail, iCal, and Address Book, so it’s easier than ever to take your Mac to work.

Safari 4. The latest version of the blazing-fast web browser delivers up to 50 percent faster JavaScript performance and is more resistant to crashes than ever.

Universal Access. Every Mac comes standard with a wide range of assistive—or Universal Access—technologies that help people with disabilities experience what the Mac has to offer. Snow Leopard continues this support with a variety of innovative features that advance accessibility even further.

All-in-all a great upgrade. If you are unsure or uncomfortable installing your new Snow Leopard, Your MacPac technicians will give you a full tuneup, test the hardware and properly install it for only $59.